MADISON, N.J. (June 3, 2014) – Sotheby’s International Realty Affiliates LLC today announced the launch of a content marketing relationship with Bloomberg, a global business and financial information and news leader, designed to showcase the Sotheby’s International Realty® network’s listings to Bloomberg.com readers.
As part of the relationship, in 2014 the Sotheby’s International Realty brand’s content units will appear in exclusive positions throughout Bloomberg.com’s property section on its Luxury Property channel. Bloomberg created the program exclusively for the Sotheby’s International Realty brand, which will showcase its network’s inventory of properties through a location comparison, new to market spotlight, search widget and lifestyle feature.
“The Sotheby’s International Realty brand’s target consumer is a direct fit with Bloomberg’s core audience, which is made up of today’s affluent leaders,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Bloomberg’s global readership is made up of those consumers searching for a second or third home that will meet their lifestyle needs, and who recognize the unique value real estate plays in building wealth.”
“Bloomberg is excited to have the Sotheby’s International Realty brand as a content marketing partner,” said Hugh Wiley, head of strategic account partnerships for Bloomberg Media. “The Sotheby’s International Realty brand content aligns perfectly with the Luxury Property section of Bloomberg.com’s Luxury Channel. Providing luxury property offerings around the world will appeal to Bloomberg.com’s audience, which is both affluent and global. This exclusive partnership further extends both the Bloomberg and Sotheby’s International Realty brands into the world of luxury lifestyle.”